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Instagram Content & Branding for: The Natural Light Photographer
(aka The Light Poet)

by BOOSTLAB AI

INSTAGRAM BIO
Instagram Bio — The Light Poet
📷 Portraits in golden quiet
🕊 For those who seek softness & truth
📍Charleston, SC | Natural light only
⬇️ Sessions, prints & visual zines below
HIGHLIGHTS
1
SESSIONS
📷 Portraits, families, couples
Cover: A silhouette at golden hour or a soft-focus female portrait
Content: Stories showcasing your best shoots, behind-the-scenes fragments, and client impressions
2
ABOUT ME
🧘 Your philosophy and calm presence
Cover: A hand holding a camera or a soft-lit detail
Content: Stories about you, your style, how you work, your values and approach
3
LOVE NOTES
💌 Client testimonials & impressions
Cover: A thank-you note on fabric or a postcard
Content: Screenshots of reviews, written story slides with gratitude, photos captioned "She made me feel seen"
4
PRINTS/ZINE
📖 Your visual zine projects or print shop
Cover: A stack of prints or a folded zine
Content: Mini-zine previews, layouts, sample spreads, and how to order
5
LIGHT STORIES
🌞 Magic of natural light in your work
Cover: Light and shadow on a wall, softly defocused
Content: Stories about golden hour, light references, slow-motion fragments, and quotes about light
6
BOOKING GUIDE
📥 Gentle introduction to how to book a session
Cover: Calm still image with camera, soft hands, or natural light detail
Content:
– 4-part story funnel addressing client fears
– What to expect
– How to book: DM “SESSION” or “BRAND”
🔹 6. BOOKING GUIDE
📲 Instagram Stories Funnel
To help new followers connect emotionally and move toward booking, add this 4-part Story Funnel to your Instagram Highlights.
It speaks directly to the most common fears and thoughts clients have before a shoot — and invites them gently into the process.
Theme: for people who feel awkward in front of the camera — including creatives and everyday clients
Story 1 — “Feel awkward in photos?”
Text on screen:
Feel awkward in photos?
Don’t know what to do with your hands?
Most of my clients say this before we even begin.
🖼 Background idea: soft natural-light photo of someone turned away, looking relaxed, not posed
Story 2 — “This is how I work”
Text on screen:
I don’t ask you to pose.
I don’t expect you to perform.
You don’t need to “know how to be photographed.”
You just show up — and I’ll create a space where you can be yourself.
🖼 Background: behind-the-scenes clip or calm portrait fragment
Story 3 — “Real people. Real moments.”
Text on screen:
These are real people.
None of them thought they’d like how they looked.
Every session started with: “I’m not good in front of the camera.”
And still — this is what we created together.
🖼 Background: 2–3 slides or short clips with real portraits, hands, small smiles, unposed moments
Story 4 — “Want to try?” (Call to Action)
Text on screen:
If you’ve been wanting to feel safe and seen in front of a camera — I’d love to work with you.
📍 I offer calm, natural-light sessions in Charleston, SC.
💌 DM me “SESSION” if you're ready for your portrait.
💼 Or DM “BRAND” if you're a creative building a visual identity that feels true to you.
🖼 Background: a still frame of sunlight in your space, camera setup, or soft close-up
CONTENT FORMATS (Rubrics)
2-WEEK CONTENT PLAN (Example)
Monday - Post
Portrait of a woman in morning window light + soft caption
📸 Photo: a woman resting in bed, eyes closed, morning light filtering through
✍️ Caption:
There’s a kind of morning when you don’t want to be looked at — only truly seen.
Not judged. Not posed. Just accepted in your softness.
That’s what I try to do when I photograph women:
give them permission to rest, feel, and simply be.
🫶 Have you ever had a photo of yourself that made you feel safe?
#SeenNotPosed #PhotographyAsCare #LightPoet
Tuesday - Reels
"Sometimes all we need is soft light to feel ourselves."
🎞️ Video: linen curtains swaying in the golden hour breeze
✍️ Overlay Text:
The light didn’t ask her to change.
It just stayed long enough for her to become herself again.
🎵 Music: soft piano + ambient birds
📊 Poll in Stories: When do you feel most yourself — sunrise or golden hour?
#VisualPoetry #ReelsThatFeel #GoldenStillness
Wednesday - Post
Golden hour through leaves and flowing fabric
📸 Photo: woman with loose hair, seated by an open window
✍️ Caption:
She asked me, “Do I need to smile?”
I said: only if your body asks you to.
That moment — when her shoulders softened and she forgot the camera —
that’s the frame I kept. That was her truth.
💬 Do you think photos should always show your ‘best angle’? Or your real one?
#TrueLight #SoftPortraiture #TheMomentSheForgot
Thursday - Stories
Moodboard + behind the scenes walk before a shoot
📸 Content of photo or video: slow clips of fabric, hair being brushed, a moodboard, a breath
✍️ Text (voice-over or caption):
Before the first frame, there’s breath.
Before the shutter, a pause.
Before posing — listening.
This is where my portraits begin: in your stillness.
#BehindTheCalm #SessionRituals #LightAsLanguage
Friday - Post
Poll: "What does calm feel like in a photo to you?"
📸 Photo: unfocused light passing through glass onto a notebook
✍️ Caption:
Some things are more beautiful unfinished.
Half-written thoughts. Natural skin.
The moments before someone speaks — or doesn’t.
Photography isn’t always about clarity. Sometimes it’s about permission.
💭 What’s one beautiful thing you’ve never fully explained?
#PoeticCaptions #BlurredTruth #GentleReal
Saturday- Post
Client Word
"I was afraid of the camera, but felt completely myself"
📸 Photo: woman in a white shirt laughing freely, head tilted back
✍️ Caption:
“I thought I’d feel awkward — but instead, I felt... home.”
That’s what she told me after our session.
And that’s the difference between being captured
and being seen with care.
💌 When was the last time someone saw you — not just looked at you?
#ClientStories #FeelSeen #PhotographyWithSoul
Sunday - Reels
🎞️ Video: lace shadows moving across skin, fingers slowly playing with light
✍️ Overlay Text:
Let Sunday be your slow return to yourself.
No pressure. Just presence.
The light is already doing the rest.
💬 What’s your softest Sunday ritual?
#SundayStillness #LightAndBody #RitualsOfQuiet
Monday — Post Pause Moment
📸 Photo: messy bed with sunlight hitting an open newspaper and a half-finished coffee mug
✍️ Caption:
Not every morning has to be meaningful.
Some just exist — with toast gone cold, pages unread, and the light doing its usual thing.
It’s not sacred, it’s not deep. But it’s yours.
And sometimes that’s all the poetry you need.
💬 What’s one ordinary moment you secretly love?
#UnpolishedMornings #BeautyInRoutine #LightAsItIs
Tuesday — Reels
🎞️ Video: couple holding hands, close-up of fingers, no faces
✍️ Overlay Text:
You don’t need to be “that Instagram couple” to capture something real.
You don’t even have to look at the camera.
You just have to be present with each other.
That’s more than enough.
📸 I offer couple sessions for those who want intimacy without performance.
💌 Message me to book.
#CouplePortrait #FeelYourConnection #NoStaging
Tuesday — Post
Photo: woman sitting by a window in a soft sweater, natural light
✍️ Caption:
“I always look weird in photos.”
That was the first thing she said.
We talked for 10 minutes before picking up the camera.
A few frames in, she forgot about being photographed.
The portrait she chose wasn’t the prettiest — it was the most her.
🤍 If you’ve ever felt stiff or judged in front of a lens — send me a message.
Let me show you what it can feel like instead.
#NaturalPortraits #NoPosingNeeded #SoftAndTrue
Wednesday — Stories (Behind the scenes)
📲 Stories content: moodboard, notes, empty studio corner with light
✍️ Text (in 3 slides):
1️⃣ No templates. I watch the light and I watch you.
2️⃣ I create space that fits your rhythm, not mine.
3️⃣ I’m not here to make you look good.
I’m here to make you feel real.
📍 Want to feel what that’s like? Reply with “SESSION”.
Thursday-Reels
🎞️ Video: woman standing, hair gently moving, soft focus
✍️ Overlay Text:
You don’t need to know how to pose.
You just need to show up — I’ll take care of the rest.
📩 DM me if you want a portrait where you feel like yourself.
#ThatFeel #SoftLight #HonestPortrait
Friday — Post
📸 Photo: simple portrait of two woman looking away, soft golden light
✍️ Caption:
You can show up tired. With bare skin. With doubts.
And still leave with a photo you’ll want to keep.
Beauty isn't “camera ready.”
It’s comfort in your own presence.
🫶 If that sounds like what you need — send me a message.
#NaturalBeauty #RealLight #FeelLikeYou
Saturday — Post (Client Word – Couple)
📸 Photo: A couple sitting close on the floor, leaning into each other, the man slightly smiling, eyes closed
✍️ Caption:
He told me he hated being in photos.
Too stiff, too awkward, “never looks like me,” he said.
But halfway through, he stopped adjusting his shirt.
She leaned into him and said, “That’s the version I love.”
And that’s the photo they kept.
💌 Want to capture something that feels like you — not a pose?
DM me “COUPLE SESSION”.
#CouplePhotography #SeenTogether #UnposedLove
Sunday — Reels (Male-focused)
🎞️ Video: a man standing quietly near a window, sunlight grazing his jawline, his hand adjusting a cuff or just resting — minimal movement, sincere moment
✍️ Overlay Text:
He didn’t ask for direction.
Just stood there. Present.
And somehow, that said more than any pose.
🎵 Sound: ambient with soft depth
📍I photograph men like this in Charleston, SC — no pressure, no performative energy.
💬 Tap ❤️ if you’ve never felt yourself in photos — but want to try.
#MensPortrait #NaturalLightForMen #CharlestonSessions #SoftPresence
Monday — Post (Creative Professional / Branding Session)
📸 Photo: a writer at her desk, light on her hands and notebook, laptop slightly pushed aside, she’s not posing — she’s mid-thought
✍️ Caption:
She said, “I don’t need to look powerful. I need to look real.”
So we didn’t dress it up.
We shot in her space — with the light she writes in, the pauses between sentences, and her voice still in the air.
That’s what a branding shoot can feel like.
💼 If you’re a creative building something meaningful — let’s show it how it really lives.
DM me “BRAND” for calm, honest sessions in Charleston.
#BrandingWithSoul #CreativePortraits #IdentityInLight #CharlestonBrandPhotographer
VISUAL CONCEPT
Colors
warm pastels, beige, ivory, muted green
Textures
soft fabric, natural light, skin, hair, leaf shadows
Framing
close-up portraits, soft movement, quiet detail shots
Rhythm
spacious, serene, visually minimal — intentional pause
✨ This was just one example of how your session offer and visual voice can come together.
If you’d like help crafting your own clear, beautiful and client-focused content —
with the right words, pricing structure, and emotional tone —
BOOSTLAB will guide you through every step.